The 84th Academy Awards are around the corner. To start up the hype machine, a poster was unveiled today to the entertainment press around the world. It’s nice to know that Electroshadow is considered part of the “entertainment press”.

Here’s some background info on the poster by Comingsoon.net, sourced from The Academy of Motion Pictures Arts and Sciences: “The art features the iconic Oscar statuette alongside memorable images from eight films spanning eight decades: Gone with the Wind (1939), Casablanca (1943), Giant (1956), The Sound of Music (1965), The Godfather (1972), Driving Miss Daisy (1989), Forrest Gump (1994) and Gladiator (2000). All the films featured on the poster won the Academy Award® for Best Picture, except Giant, for which George Stevens won the Oscar for Directing.

Supported by the tagline “Celebrate the movies in all of us,” the design is meant to evoke the emotional connections we all have with the movies. “Whether it’s a first date or a holiday gathering with friends or family, movies are a big part of our memory,” said Academy President Tom Sherak. “The Academy Awards not only honor the excellence of these movies, but also celebrate what they mean to us as a culture and to each of us individually.”

The artwork was created by award-winning graphic designer Anthony Goldschmidt, and Mark and Karen Crawford of the design firm Blood&Chocolate.

The 84th Academy Awards nominations will be announced live on Tuesday, January 24, 2012, at 5:30 a.m. PST in the Academy’s Samuel Goldwyn Theater.

Academy Awards for outstanding film achievements of 2011 will be presented on Sunday, February 26, 2012, at the Kodak Theatre at Hollywood & Highland Center®, and televised live at 7 p.m. EST/4 p.m. PST by the ABC Television Network. The Oscar presentation also will be televised live in more than 225 countries worldwide.”



Personally, I think they could’ve done way better. This design is pretty uninspired, to be honest. There’s so much creativity and craftsmanship on display at awards shows like these, so the least the Academy could do is to come up with something more exciting, clever or bold. But then again, the Oscars hasn’t been exciting, clever or bold in years. What do you think? Comments below…

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