Pixar’s latest film “Brave” seems to have been quietly chugging along without much fanfare or any promotional drives. There have been trailers and some images from the film, but nothing you’d normally associate with an animated summer blockbuster. Granted, there’s still 4 months to go before its release, but by now you’d expect the merchandising tie-ins to have started already. I’m sure it will, very soon, but something tells me the marketing for this will be a little more subdued, what with its slightly more grown-up premise.
Today, the studio released an exclusive sneak peek of footage, showing an entire scene from the movie. And I gotta say it’s looking pretty darn good. The animation is breathtaking but that’s to be expected from the people who gave us “Toy Story” and “Wall-E”. What’s more encouraging is that the humour, the storytelling, and that elusive X-Factor that Pixar movies (usually) possess is clearly evident here. I think we’re in for something quite special…
Here’s the official description of the film: “Since ancient times, stories of epic battles and mystical legends have been passed through the generations across the rugged and mysterious Highlands of Scotland. In “Brave,” a new tale joins the lore when the courageous Merida (voice of Kelly Macdonald) confronts tradition, destiny and the fiercest of beasts.
Merida is a skilled archer and impetuous daughter of King Fergus (voice of Billy Connolly) and Queen Elinor (voice of Emma Thompson). Determined to carve her own path in life, Merida defies an age-old custom sacred to the uproarious lords of the land: massive Lord MacGuffin (voice of Kevin McKidd), surly Lord Macintosh (voice of Craig Ferguson) and cantankerous Lord Dingwall (voice of Robbie Coltrane). Merida’s actions inadvertently unleash chaos and fury in the kingdom, and when she turns to an eccentric old Wise Woman (voice of Julie Walters) for help, she is granted an ill-fated wish. The ensuing peril forces Merida to discover the meaning of true bravery in order to undo a beastly curse before it’s too late.
Directed by Mark Andrews (“The Incredibles,” “Ratatouille,” “John Carter”) and Brenda Chapman (“The Lion King,” “Prince of Egypt”), and produced by Katherine Sarafian (“Lifted,” “The Incredibles”), “Brave” is a grand adventure full of heart, memorable characters and the signature Pixar humor enjoyed by audiences of all ages. The film takes aim at theaters on June 22, 2012, and will be presented in Disney Digital 3D™ in select theaters.”
“Brave” premieres 22nd June.