Nowadays, viral marketing has become a part of practically every other big summer release’s promotional efforts. Doesn’t make them good. Even “The Dark Knight Rises” only started stepping up its game recently. Here comes Columbia/Sony Pictures with their attempt, for director Len Wiseman’s remake of “Total Recall”. It’s simple enough. They’re latching onto the concept of the movie, where a company named Rekall offers memory implants, at a price. These posters pose the thought, if you could make any fantasy a “real” experience, what would it be? I think they’ve covered the more mainstream, PG-13 friendly fantasies. The last poster on the other hand, comes from an underground rights movement, warning of the dangers of messing with your mind. Spoilsports.
So what would your fantasy be? Tell us in the comments section below…
Here’s a description of the remake: “Total Recall is an action thriller about reality and memory, inspired anew by the famous short story “We Can Remember It For You Wholesale” by Philip K. Dick. Welcome to Rekall, the company that can turn your dreams into real memories. For a factory worker named Douglas Quaid (Colin Farrell), even though he’s got a beautiful wife (Kate Beckinsale) who he loves, the mind-trip sounds like the perfect vacation from his frustrating life – real memories of life as a super-spy might be just what he needs. But when the procedure goes horribly wrong, Quaid becomes a hunted man. Finding himself on the run from the police – controlled by Chancellor Cohaagen (Bryan Cranston), the leader of the free world – Quaid teams up with a rebel fighter (Jessica Biel) to find the head of the underground resistance (Bill Nighy) and stop Cohaagen. The line between fantasy and reality gets blurred and the fate of his world hangs in the balance as Quaid discovers his true identity, his true love, and his true fate.”
“Total Recall” premieres 3rd August.