Tag Archives: Prequel

When done right, viral marketing campaigns are not only effective, they can be lots of fun too. Take what Pixar is doing with “Monsters University”. They’ve taken the premise of the film and really run with it. The studio sent out packages to several websites, including Comingsoon.net, who received MU’s alumni “Newsletter” in the mail.Continue Reading

One of the things I like about posters for animated films, especially those from Pixar, is how colourful and cheerful they are. Case in point, these 2 new one-sheets that the studio issued online today. The first one gives us a good glimpse of the wacky characters on campus, while the second sums up theContinue Reading

The 2nd full trailer for this prequel to the classic “Monsters Inc” sees more college hijinks as Mike and Sully meet, and clash…

I guess they celebrate Chinese New Year down in Monstropolis too. Today, Pixar Animation Studios debuted a fresh batch of banners for “Monsters University” for the Hong Kong and greater China market. These were clearly to coincide with the Lunar New Year festivities. I like em, though it’s a little funny (in a good way)Continue Reading

This TV ad introduces us to a renowned and prestigious institution of higher learning… for monsters!

“The Hobbit: An Unexpected Journey” is Kiwi director Peter Jackson’s grand return to the franchise that made him a legend. But has he lost his magic touch?…

Haha! I love this poster! It’s pretty much in keeping with the humour and the buddy aspect of “Monsters Inc”, while clearly capturing the more scholarly — not to mention juvenile — state our lovable duo of Mike and Sully are, in this prequel. Here’s the official plot rundown: “Mike Wazowski and James P. SullivanContinue Reading

Early reviews for “The Hobbit: An Unexpected Journey” have been yielding some fairly expected responses from critics. Specifically, regarding the whole fuss over the higher frame-rate. As you might know, traditional film has always been shot and screened at 24 frames per second. Director Peter Jackson, at the behest of tech junkie James Cameron, decidedContinue Reading