Tag Archives: Viral Marketing

The San Diego Comic Con (SDCC) fun has begun! Kicking things off is this rather nifty viral marketing effort by Universal Pictures, for their upcoming sci-fi epic “Elysium”. Comingsoon spotted a strange automated booth manned by a creepy mannequin, and it turned out to be a promo for the film. The “Border Station” booth runContinue Reading

Nowadays, viral marketing has become a part of practically every other big summer release’s promotional efforts. Doesn’t make them good. Even “The Dark Knight Rises” only started stepping up its game recently. Here comes Columbia/Sony Pictures with their attempt, for director Len Wiseman’s remake of “Total Recall”. It’s simple enough. They’re latching onto the conceptContinue Reading

“That’s more like it, Mr. Wayne.” Warner Bros Pictures’ viral campaign is finally beginning to show some creativity. Last week, Electroshadow brought you a letter from the Gotham City Mayor’s office. Today, we’ve got correspondence from the film’s key characters themselves! First, a letter from Wayne Enterprise’s CEO and Head of the Applied Science’s Division,Continue Reading

Columbia Pictures has been doing a pretty decent job with their vial marketing campaign for the Spider-Man reboot. Although nowhere near the level of “Prometheus”, it’s still engaging and has gotten the public talking about the Augmented Reality Game that sees clues seeded all over New York City, leading to hidden backpacks supposedly belonging toContinue Reading

Michael Fassbender returns as David 8 in this excellent viral video showcasing the android’s capabilities, including simulated emotions…

The 2nd viral focuses on a key product from Weyland Industries, the shadowy corporation at the heart of the Alien universe…

To promote the upcoming “Prometheus” the studio has created this fake TED Talks video from the future, featuring one of the film’s characters…

When done right, viral advertising campaigns can be very powerful. It all starts with a great idea. And I do believe the marketing department of Twentieth Century Fox has hit upon a brilliant idea here. “Chronicle” is about a bunch of kids who develop superpowers, including the ability to fly. Latching onto that aspect, FoxContinue Reading