Warner Bros. Pictures is taking an unusual approach to the marketing for their DC Comics adaptation of “Suicide Squad”. Seeing as how it’s a group of villains, the studio is having fun playing up the less than savoury aspects. Case in point, today a bunch of “flash tattoos” were released online, each one representing a member of the team. Apparently, this also serves as a lead-up to the upcoming SXSW festival, where there will be a “Harley’s Tattoo Parlor” set up for visitors to get inked up with one or more of these designs. Edgy. I’m not into tattoos but I’m liking the whole attitude to marketing here.
“Suicide Squad” stars Will Smith, Jay Hernandez, Jared Leto, Adewale Akinnuoye-Agbaje, Viola Davis, Adam Beach, Common , Ike Barinholtz, Joel Kinnaman, Margot Robbie, Jai Courtney, Scott Eastwood, Cara Delevingne, Raymond Olubowale. It premieres 5th August.