20th Century Fox seems to be learning from other studios in the marketing of their movies, at least where the X-Men franchise is concerned. They used to have the most godawful posters ever, and now they’re putting out okay-looking artwork. They also appear to be inspired by the viral marketing for their own “Deadpool” (though the credit really belongs to that movie’s star and filmmakers).
For “X-Men: Apocalypse”, Fox has done some amusing stuff. Last month, they released a bunch of 80s-style playable arcade games online. And today, they took went one further in homaging that era with a series of music album covers featuring their mutant characters. These designs parody the likes of David Bowie’s “Let’s Dance”, Duran Duran’s “Hungry Like the Wolf”, Flock of Seagulls’ “I Run”, Culture Club’s “Church of the Poison Mind”, and Corey Hart’s “Sunglasses at Night”. Cute, no?
Here’s the official synopsis: “Since the dawn of civilization, he was worshiped as a god. Apocalypse, the first and most powerful mutant from Marvel’s X-Men universe, amassed the powers of many other mutants, becoming immortal and invincible. Upon awakening after thousands of years, he is disillusioned with the world as he finds it and recruits a team of powerful mutants, including a disheartened Magneto (Michael Fassbender), to cleanse mankind and create a new world order, over which he will reign. As the fate of the Earth hangs in the balance, Raven (Jennifer Lawrence) with the help of Professor X (James McAvoy) must lead a team of young X-Men to stop their greatest nemesis and save mankind from complete destruction.
X-Men: Apocalypse stars James McAvoy as Charles Xaver, Jennifer Lawrence as Mystique, Nicholas Hoult as Beast, Rose Byrne as Moira MacTaggert, Michael Fassbender as Magneto, Lucas Till as Havok and newcomers Alexandra Shipp as Storm, Sophie Turner as Jean Grey, Ben Hardy as Angel, Tye Sheridan as Cyclops, Olivia Munn as Psylocke and Lana Condor as Jubilee. Oscar Isaac is starring as the film’s title antagonist.”
“X-Men: Apocalypse” premieres 19th May here and 27th May in the US.